Motorsport Business
How the commercial side of racing works: deals, contracts, ownership, sponsorship and the numbers behind them.
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Alpine’s quantum partnership is still a proof of concept, and the CFD cap is why it matters
BWT Alpine and SEALSQ have expanded their quantum partnership to include hybrid quantum-classical simulation. There is no result yet, and…
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Ben Sulayem tells BYD to come back with a serious offer
The FIA president named BYD and Geely in public, said Formula One Management agrees the twelfth team should come from…
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Alpine signs Valvoline, a brand Aramco already owns
Valvoline becomes a Global Team Partner of BWT Alpine from Monza. Read the release closely and it is a branding…
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Lando Norris is building a racing team, and he bought his way in
Lando Norris has co-founded LN4 Fusion with ex-Prema boss Rene Rosin. How the team was assembled says more than the…
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Alpine switches its F1 race trucks to biofuel: why a logistics deal matters more than it looks
BWT Alpine will run its European race logistics on Enilive's HVOlution biofuel. The interesting part is not the environmental headline…
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How deals actually start in motorsport: access, hospitality and who is in the room
Every sponsorship announcement you read has the same shape. A logo appears on a car, a press release calls it…
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Adrian Newey owns 4.7% of Aston Martin. The structure matters more than the number
Adrian Newey did not simply change employer when he left Red Bull for Aston Martin. He bought into the building.…
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A power play at the Nürburgring: ADAC Nordrhein’s new series puts endurance racing on edge
The Nürburgring is no stranger to political turbulence, but the latest move by ADAC Nordrhein has pushed the paddock into…
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